A Beginner’s Guide to Research Communication on Instagram and TikTok
Social media is here to stay, whether we like it or not. And while Instagram and TikTok might not seem like obvious platforms for research communication, they offer unique opportunities to share your work beyond academia. For those researchers interested in connecting with broader audiences, research communication on Instagram and TikTok can be valuable tools […]
How Engagement Coaches Elevate Science Communication
We’re back with more on coaching! In our previous post, we introduced the concept of engagement coaching as an innovative approach to science communication training. Unlike traditional science communication training, engagement coaching is personalized. It offers one-on-one support tailored to each researcher’s unique needs and goals. We explored the benefits for graduate students, established researchers, […]
How to Get Media Coverage for Research: 5 Common Mistakes to Avoid
For many scholars and researchers, figuring out how to get media coverage for research is a nerve-wracking prospect. The stress of finding the right person to reach out to, figuring out exactly what to say, and when one should follow up are questions that boggle the mind. But we know how valuable media outreach and […]
Why Subject Matter Experts Are More Important Than Ever in the Age of AI
A survey of 1,000+ journalists on the state of journalism in 2024 found that journalists consider subject matter experts (82%) and researchers (77%) the most credible sources. We lean on subject matter experts, expert opinion, thought leaders, and researchers to guide us through the world’s complexities. Subject matter experts leverage their specialized knowledge to surface critical […]
How to Launch a Blog for Scholars, Academics, and Scholarpreneurs
Blogging became all the rage in the 1990s (this is your cue to realize how long ago the 90s actually were). The blog-sphere experienced a few peaks and valleys with the advent of microblogging sites like Twitter, may she rest in peace. A staple, it remained. And today, we’ll be covering how to launch a […]
Adam Grant Knows What He is Doing With Those Tweet Posts on Instagram
Is Sharing Your Tweets on Visual Platforms Like Instagram A Good Social Media Strategy? Adam Grant is a bestselling author with five books to his credit, Grant’s TED talks have garnered over 25 million views. He hosts the TED original podcast, “WorkLife.” Grant’s clientele includes Google, the NBA, and the Gates Foundation. He contributes to […]
My 2022 Reading and Inspiration list
Check out our 2022 Reading List, full of research, books, fun newsletters, and lots of inspiration. Reading list books. The Engaged Scholar: Expanding the Impact of Academic Research in Today’s World by Andrew Hoffman is an engaging (couldn’t help myself), thought provoking, inspiring book. what the book lacks in practical advice, it makes up for […]
How to Build your Professional Brand on Social Media Part-II
This is part II of a two part series on how to build your professional brand on social media. part I can be accessed here. Social media is one way to build your professional brand on social media. Social media can help build your reputation as a thought leader in your research area. Its prevalence […]
How to Build your Professional Brand on Social Media Part-I
This is part I of a two part series on how to build your professional brand on social media. Part II can be viewed here. One way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. A professional profile represents you, your research, and what you want […]
