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Why Subject Matter Experts Are More Important Than Ever in the Age of AI

A survey of 1,000+ journalists on the state of journalism in 2024 by Muck Rack found that journalists consider subject matter experts (82%) and researchers (77%) the most credible sources. We lean on subject matter experts, expert opinion, and researchers to guide us through the complexities of the world. With your deep knowledge of the […]

How to Launch a Blog for Scholars, Academics, and Scholarpreneurs

A women is typing on her computer with a cup of coffee next to her laptop. She is creating some content during her women's writing retreat

The Scholar’s Guide on How to Launch a Blog Blogging became all the rage in the 1990’s (this is your cue to realize how long ago the 90’s actually were). The blog-sphere experienced a few peaks and valleys with the advent of microblogging sites like Twitter, may she rest in peace. A staple, it remained. […]

Adam Grant Knows What He is Doing With Those Tweet Posts on Instagram

Adam Grant speaking at a Ted Talk event.

Is Sharing Your Tweets on Visual Platforms Like Instagram A Good Social Media Strategy? Adam Grant is a bestselling author with five books to his credit, Grant’s TED talks have garnered over 25 million views. He hosts the TED original podcast, “WorkLife.” Grant’s clientele includes Google, the NBA, and the Gates Foundation. He contributes to […]

My 2022 Reading and Inspiration list

Check out our 2022 Reading List, full of research, books, fun newsletters, and lots of inspiration. Reading list books. The Engaged Scholar: Expanding the Impact of Academic Research in Today’s World by Andrew Hoffman is an engaging (couldn’t help myself), thought provoking, inspiring book. what the book lacks in practical advice, it makes up for […]

How to Build your Personal Brand on Social Media Part-II

small succulent plant in the foreground on a table with a open Apple laptop in the background that is covered in brand logo stickers.

this is a part II of a two part series on building your brand via social media. part I can be accessed here.  social media is one way to develop your professional brand. social media can help build your reputation as a thought leader in your research area. social media’s prevalence in today’s society, along […]

How to Build your Personal Brand on Social Media Part-I

closed laptop with a keyboard and an orange book labeled "brand identity"

this is part I of a two part series on building your brand via social media. part II can be viewed here.  one way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. a professional profile represents you, your research, and what you want the world to […]

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