A Beginner’s Guide to Research Communication on Instagram and TikTok
Social media is here to stay, whether we like it or not. And while Instagram and TikTok might not seem like obvious platforms for research communication, they offer unique opportunities to share your work beyond academia. For those researchers interested in connecting with broader audiences, research communication on Instagram and TikTok can be valuable tools […]
How Engagement Coaches Elevate Science Communication
We’re back with more on coaching! In our previous post, we introduced the concept of engagement coaching as an innovative approach to science communication training. Unlike traditional science communication training, engagement coaching is personalized. It offers one-on-one support tailored to each researcher’s unique needs and goals. We explored the benefits for graduate students, established researchers, […]
How to Get Media Coverage for Research: 5 Common Mistakes to Avoid
For many scholars and researchers, figuring out how to get media coverage for research is a nerve-wracking prospect. The stress of finding the right person to reach out to, figuring out exactly what to say, and when one should follow up are questions that boggle the mind. But we know how valuable media outreach and […]
How to Build your Professional Brand on Social Media Part-II
This is part II of a two part series on how to build your professional brand on social media. part I can be accessed here. Social media is one way to build your professional brand on social media. Social media can help build your reputation as a thought leader in your research area. Its prevalence […]
Twitter Was Never Ours to Begin With: Thoughts on Public Engagement and Social Media
I never had a myspace page. And boy oh boy the people were on myspace! I was in my late teens, evolving into a young adult on her own journey, as impressionable as the day is long. but just not that impressionable. What i do remember is interning for a marketing department, spending hours a […]
How to Build your Professional Brand on Social Media Part-I
This is part I of a two part series on how to build your professional brand on social media. Part II can be viewed here. One way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. A professional profile represents you, your research, and what you want […]
