How to Get Media Coverage for Research: 5 Common Mistakes to Avoid

For many scholars and researchers, figuring out how to get media coverage for research is a nerve-wracking prospect. The stress of finding the right person to reach out to, figuring out exactly what to say, and when one should follow up are questions that boggle the mind.  But we know how valuable media outreach and […]

Public Engagement, Reappointment, Tenure, and Promotion

Stack of white binders and books on top of each other ready to submit for reappointment, tenure, and promotion

The incentive structure for research faculty at institutions of higher education in the United States and beyond hinges on knowledge creation through traditional research outputs (e.g., peer reviewed articles, books, conference presentations). Research faculty are awarded reappointment, tenure, and promotion based on a criteria of high productivity in research, teaching, and service. This is not […]

How to Build your Professional Brand on Social Media Part-II

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This is part II of a two part series on how to build your professional brand on social media. part I can be accessed here. Social media is one way to build your professional brand on social media. Social media can help build your reputation as a thought leader in your research area. Its prevalence […]

How to Build your Professional Brand on Social Media Part-I

closed laptop with a keyboard and an orange book labeled "brand identity"

This is part I of a two part series on how to build your professional brand on social media. Part II can be viewed here. One way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. A professional profile represents you, your research, and what you want […]

Twitter Citation for Academic Writing

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for the love of twitter! there is a hate / love / hate relationship with twitter and the people who inhabit its corner of the internet. i, for one, think it is one of the best cyber places on earth. sure, twitter is rife with shit and shit people. but when you successfully create your […]

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