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How to Build your Personal Brand on Social Media Part-II

small succulent plant in the foreground on a table with a open Apple laptop in the background that is covered in brand logo stickers.

this is a part II of a two part series on building your brand via social media. part I can be accessed here.  social media is one way to develop your professional brand. social media can help build your reputation as a thought leader in your research area. social media’s prevalence in today’s society, along […]

How to Build your Personal Brand on Social Media Part-I

closed laptop with a keyboard and an orange book labeled "brand identity"

this is part I of a two part series on building your brand via social media. part II can be viewed here.  one way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. a professional profile represents you, your research, and what you want the world to […]

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