Want Better Research Impact? Stop Thinking About “The General Public”

A group of people sit in an auditorium on research communication. It is an audience that includes the general public, various people, genders, races, and abilities.

I recently revisited a blog post I wrote in early 2023 on public scholarship and reflected on how much I’ve learned since then. Through deeper reading, conversations with science communications theorists, and my own practice, I’ve evolved in how I think about research communication. To start, I’ve shifted from exclusively using the term public scholarship […]

Communicating Research in Social Sciences & Humanities: Beyond Science Communication Training

An engagement coach is working with a social science and humanities scholar on communicating research

During the PCST symposium in Zacatecas in early 2024, I found myself thinking about how researchers and scientists struggle with communicating research. How inaccessible the science communication research was. But I also realized how little attention was paid to social sciences and humanities scholars and research. While everyone agreed that science communication is crucial, especially […]

How does Knowledge Deficit Model Impact Researchers

Pink mug on a pink desk with a book titled "Knowledge" to signify the study of the knowledge deficit model.

There is much to be said about the knowledge deficit model and its impact on how researchers and scientists think about communicating with the public. Get this: scientists more or less hold negative feelings about the public’s base scientific knowledge. To add insult to injury, researchers who already have negative views about their potential public […]

hand touching books on a shelf

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