Effective Research Communication Strategies: 3 Common Mistakes Scholars Makes (And How to Fix Them)

A lot of advice about general research communication strategies is backwards. We’re told to “make research accessible to everyone” and “communicate after you publish.” But the researchers I see having real impact? They’re doing something completely different. They’re being strategic about who they’re talking to and when they start the conversation. If you’re a researcher […]
How does Knowledge Deficit Model Impact Researchers

There is much to be said about the knowledge deficit model and its impact on how researchers and scientists think about communicating with the public. Get this: scientists more or less hold negative feelings about the public’s base scientific knowledge. To add insult to injury, researchers who already have negative views about their potential public […]

