Unlocking Effective Science Communication: The Engagement Coaching Process

A client prepares themselves for a engagement coaching session to help with their science communication. There is an open laptop a notebook open with a pen on top of it, a cup of coffee, and a clear desk in front of a bright window.

Have you ever sat in a communication training or online workshop and thought, “How am I ever supposed to do this?” You’re not alone. As a researcher, you know the importance of sharing your work, but translating that knowledge into effective science communication can feel overwhelming. Maybe you’re struggling to find time for outreach, unsure […]

How does Knowledge Deficit Model Impact Researchers

Pink mug on a pink desk with a book titled "Knowledge" to signify the study of the knowledge deficit model.

There is much to be said about the knowledge deficit model and its impact on how researchers and scientists think about communicating with the public. Get this: scientists more or less hold negative feelings about the public’s base scientific knowledge. To add insult to injury, researchers who already have negative views about their potential public […]

hand touching books on a shelf

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