A Beginner’s Guide to Research Communication on Instagram and TikTok

Social media is here to stay, whether we like it or not. And while Instagram and TikTok might not seem like obvious platforms for research communication, they offer unique opportunities to share your work beyond academia. For those researchers interested in connecting with broader audiences, research communication on Instagram and TikTok can be valuable tools […]
DIY Book Launch for Scholars: Fast & Effective Strategies on a Budget

Congratulations! You’ve just published a book – a culmination of years of research, writing, and passion are poured out onto the page. And maybe you’ve landed on this post because you’ve realized ‘oh sh!t, I am publishing a book and now I have to figure out how to get people to read it!’ Well, you’re […]
Adam Grant Knows What He is Doing With Those Tweet Posts on Instagram

Is Sharing Your Tweets on Visual Platforms Like Instagram A Good Social Media Strategy? Adam Grant is a bestselling author with five books to his credit, Grant’s TED talks have garnered over 25 million views. He hosts the TED original podcast, “WorkLife.” Grant’s clientele includes Google, the NBA, and the Gates Foundation. He contributes to […]
How to Publish your Research for the Public

A Comprehensive Guide on How to Publish Your Research Paper for the Public Publishing your research paper is not just a culmination of your hard work; it’s a critical step in advancing your academic career and sharing your findings with the world. In this comprehensive guide, we will take you through the entire process, from […]
Public Engagement, Reappointment, Tenure, and Promotion

The incentive structure for research faculty at institutions of higher education in the United States and beyond hinges on knowledge creation through traditional research outputs (e.g., peer reviewed articles, books, conference presentations). Research faculty are awarded reappointment, tenure, and promotion based on a criteria of high productivity in research, teaching, and service. This is not […]
How to Build your Professional Brand on Social Media Part-II

This is part II of a two part series on how to build your professional brand on social media. part I can be accessed here. Social media is one way to build your professional brand on social media. Social media can help build your reputation as a thought leader in your research area. Its prevalence […]
Twitter Was Never Ours to Begin With: Thoughts on Public Engagement and Social Media

I never had a myspace page. And boy oh boy the people were on myspace! I was in my late teens, evolving into a young adult on her own journey, as impressionable as the day is long. but just not that impressionable. What i do remember is interning for a marketing department, spending hours a […]
Twitter Citation for Academic Writing

for the love of twitter! there is a hate / love / hate relationship with twitter and the people who inhabit its corner of the internet. i, for one, think it is one of the best cyber places on earth. sure, twitter is rife with shit and shit people. but when you successfully create your […]

