A Beginner’s Guide to Research Communication on Instagram and TikTok
Social media is here to stay, whether we like it or not. And while Instagram and TikTok might not seem like obvious platforms for research communication, they offer unique opportunities to share your work beyond academia. For those researchers interested in connecting with broader audiences, research communication on Instagram and TikTok can be valuable tools […]
Why Subject Matter Experts Are More Important Than Ever in the Age of AI
A survey of 1,000+ journalists on the state of journalism in 2024 found that journalists consider subject matter experts (82%) and researchers (77%) the most credible sources. We lean on subject matter experts, expert opinion, thought leaders, and researchers to guide us through the world’s complexities. Subject matter experts leverage their specialized knowledge to surface critical […]
