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DIY Book Launch for Scholars: Fast & Effective Strategies on a Budget

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DIY Book Launch for Scholars: Maximize Impact with Minimal Time & Resources Congratulations! You’ve just published a book – a culmination of years of research, writing, and passion are poured out onto the page. And maybe you’ve landed on this post because you’ve realized ‘oh sh!t, I am publishing a book and now I have […]

How to Launch a Blog for Scholars, Academics, and Scholarpreneurs

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The Scholar’s Guide on How to Launch a Blog Blogging became all the rage in the 1990’s (this is your cue to realize how long ago the 90’s actually were). The blog-sphere experienced a few peaks and valleys with the advent of microblogging sites like Twitter, may she rest in peace. A staple, it remained. […]

Adam Grant Knows What He is Doing With Those Tweet Posts on Instagram

Adam Grant speaking at a Ted Talk event.

Is Sharing Your Tweets on Visual Platforms Like Instagram A Good Social Media Strategy? Adam Grant is a bestselling author with five books to his credit, Grant’s TED talks have garnered over 25 million views. He hosts the TED original podcast, “WorkLife.” Grant’s clientele includes Google, the NBA, and the Gates Foundation. He contributes to […]

An Academics Guide to Op-ed Pitches

People in a subway car reading the newspaper and op-eds.

Long, long ago, in the year 2014, an opinion writer for the New York Times wrote a plea for more professors to come down from the ivory tower and write for the public. Our knowledge demands to be shared beyond the academy! And for many good reasons, not the least bit that op-eds can have […]

Media Pitching for Academics (How to Become a Source)

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If you are a scholar interested in learning about media pitching for academics, you’re in the right place! This introduction post covers how researchers and scholars can pitch a journalist and/or editor to be a source. The goal here is two-fold: to pitch story ideas (e.g., your published research, your expertise) to targeted members of […]

Criteria for Reappointment, Tenure, and Promotion as a Public Scholar

Stack of white binders and books on top of each other ready to submit for reappointment, tenure, and promotion

The incentive structure for research faculty at institutions of higher education in the United States and beyond hinges on knowledge creation through traditional research outputs (e.g., peer reviewed articles, books, conference presentations). Research faculty are awarded reappointment, tenure, and promotion based on a criteria of high productivity in research, teaching, and service. This is not […]

My 2022 Reading and Inspiration list

Check out our 2022 Reading List, full of research, books, fun newsletters, and lots of inspiration. Reading list books. The Engaged Scholar: Expanding the Impact of Academic Research in Today’s World by Andrew Hoffman is an engaging (couldn’t help myself), thought provoking, inspiring book. what the book lacks in practical advice, it makes up for […]

How to Build your Personal Brand on Social Media Part-II

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this is a part II of a two part series on building your brand via social media. part I can be accessed here.  social media is one way to develop your professional brand. social media can help build your reputation as a thought leader in your research area. social media’s prevalence in today’s society, along […]

Twitter Was Never Ours to Begin With.

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i never had a myspace page. i am one of those people who prefers to live by the beat of her own drum, purposefully refusing to conform to trends and crowd behavior. (it is an annoying trait, but i will not be a sheep, damnit!). and boy oh boy the people were on myspace! i […]

How to Build your Personal Brand on Social Media Part-I

closed laptop with a keyboard and an orange book labeled "brand identity"

this is part I of a two part series on building your brand via social media. part II can be viewed here.  one way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. a professional profile represents you, your research, and what you want the world to […]

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