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Don’t Get Lost in Translation: Communicating Complex Ideas to a Lay Audience

A group of women of various ages listening attentively to someone communicating complex ideas to the audience.

For researchers and scholars, effectively communicating complex ideas can feel like an unbearable challenge. Reaching outside the ivory tower and talking with lay people may feel like a feat. How do you take highly complex, niche topics and translate them in a way that resonates with a wider lay audience while also maintaining the essence […]

How does Knowledge Deficit Model Impact Researchers

Pink mug on a pink desk with a book titled "Knowledge" to signify the study of the knowledge deficit model.

There is much to be said about the knowledge deficit model and its impact on how researchers and scientists think about communicating with the public. Get this: scientists more or less hold negative feelings about the public’s base scientific knowledge. To add insult to injury, researchers who already have negative views about their potential public […]

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