Why do we assume the public is not interested in our research? Thoughts on the knowledge deficit model.
There is much to be said about the knowledge deficit model and its impact on how researchers and scientists think about communicating with the public. Get this: scientists more or less hold negative feelings about the public’s base scientific knowledge. To add insult to injury, researchers who already have negative views about their potential public […]
Public engagement, reappointment, tenure, and promotion
The incentive structure for research faculty at institutions of higher education in the United States and beyond hinges on knowledge creation through traditional research outputs (e.g., peer reviewed articles, books, conference presentations). Research faculty are awarded reappointment, tenure, and promotion based on a criteria of high productivity in research, teaching, and service. This is not […]