Media Pitching for Academics (how to be a source)

Person sitting on a bench reading the lower third of a newspaper.

If you are a scholar interested in learning about media pitching for academics, you’re in the right place! This post covers how researchers and scholars can pitch a journalist and/or editor to be a source. The goal here is two-fold: to pitch ideas (e.g., your published research, your expertise) to targeted members of the media, […]

build your professional brand via social media – part II

small succulent plant in the foreground on a table with a open Apple laptop in the background that is covered in brand logo stickers.

this is a part II of a two part series on building your brand via social media. part I can be accessed here.  social media is one way to develop your professional brand. social media can help build your reputation as a thought leader in your research area. social media’s prevalence in today’s society, along […]

build your professional brand via social media – part I

closed laptop with a keyboard and an orange book labeled "brand identity"

this is part I of a two part series on building your brand via social media. part II can be viewed here.  one way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. a professional profile represents you, your research, and what you want the world to […]

where to begin?

the road to public engagement is fraught with road bumps but also with miles of open, beautiful road. the work is hard, time consuming, and can be thankless. but the reward can be substantial. not financially, of course. though this process could be parlayed into grant writing and consultations, among other things. what i think about, and […]