Media Pitching for Academics (how to become a source)

If you are a scholar interested in learning about media pitching for academics, you’re in the right place! This introduction post covers how researchers and scholars can pitch a journalist and/or editor to be a source. The goal here is two-fold: to pitch story ideas (e.g., your published research, your expertise) to targeted members of […]
Public engagement, reappointment, tenure and promotion

The incentive structure for research faculty at institutions of higher education in the United States and beyond hinges on knowledge creation through traditional research outputs (e.g., peer reviewed articles, books, conference presentations). Research faculty are awarded reappointment, tenure and promotion based on a criteria of high productivity in research, teaching, and service. This is not […]
So you want to become a public scholar?

As you ease into your spring semester, take some time to think and reflect on your career goals, especially in relation to the impact your research is (or isn’t) making. A good place to start is checking out our webinar – So You Want to Become a Public Scholar? If you have ever wondered about… […]
my 2022 reading and inspiration list

books. The Engaged Scholar: Expanding the Impact of Academic Research in Today’s World by Andrew Hoffman is an engaging (couldn’t help myself), thought provoking, inspiring book. what the book lacks in practical advice, it makes up for it with a healthy discussion on the systemic ways in which the academia continues to trip over itself. […]
build your professional brand via social media – part II

this is a part II of a two part series on building your brand via social media. part I can be accessed here. social media is one way to develop your professional brand. social media can help build your reputation as a thought leader in your research area. social media’s prevalence in today’s society, along […]
twitter was never ours to begin with.

i never had a myspace page. i am one of those people who prefers to live by the beat of her own drum, purposefully refusing to conform to trends and crowd behavior. (it is an annoying trait, but i will not be a sheep, damnit!). and boy oh boy the people were on myspace! i […]
build your professional brand via social media – part I

this is part I of a two part series on building your brand via social media. part II can be viewed here. one way to establish your expertise as a public scholar is to develop and maintain a public scholarly/professional brand. a professional profile represents you, your research, and what you want the world to […]
interview – leaving academia, altac, and entrepreneurship

i recently chatted with my former colleague Dr. Matt Huml on the State of Sport Management Podcast about leaving academia, alt-academic (#altac) careers, and my journey into entrepreneurship! (matt and i went to grad school together (go cards!) then became colleagues at my former institution. he has always been just the nicest, most supportive colleague. […]
twitter for citations

for the love of twitter! there is a hate / love / hate relationship with twitter and the people who inhabit its corner of the internet. i, for one, think it is one of the best cyber places on earth. sure, twitter is rife with shit and shit people. but when you successfully create your […]
where to begin?

the road to public engagement is fraught with road bumps but also with miles of open, beautiful road. the work is hard, time consuming, and can be thankless. but the reward can be substantial. not financially, of course. though this process could be parlayed into grant writing and consultations, among other things. what i think about, and […]