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Tag: training

Why do we assume the public is not interested in our research? Thoughts on the knowledge deficit model.

Pink mug on a pink desk with a book titled "Knowledge" to signify the study of knowledge deficit.

There is much to be said about the knowledge deficit model and its impact on how researchers and scientists think about communicating with the public. Get this: scientists more or less hold negative feelings about the public’s base scientific knowledge. To add insult to injury, researchers who already have negative views about their potential public […]

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